FAQs
How do I measure the success of my direct mail campaign?
We recommend tracking responses through unique promo codes, dedicated phone numbers, and QR codes leading to landing pages.
What is the typical response rate for direct mail?
Response rates vary by industry, but direct mail campaigns often achieve higher response rates when sent to a warm prospect list rather than a purchased list.
How does direct mail compare to digital marketing?
Direct mail provides higher engagement and recall rates. While digital ads offer quick reach, direct mail creates a lasting impression and higher conversion rates when targeted correctly.
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