FAQs
Campaign Costs and Submission Deadlines (3)
How much does a direct mail campaign cost?
Our all-inclusive pricing is per supplier, covering full-color printing and postage.
What is the deadline for artwork and data submission?
All artwork and mailing data must be submitted by the 20th of each month. Campaigns are mailed out on the 5th of the following month.
What happens if I miss the submission deadline?
If artwork and data are not received by the 20th of the month, your campaign may be delayed to the following cycle.
Target Audience and Mailing Lists (3)
Who is the target audience?
Our service is available exclusively to suppliers targeting the medical industry, including dental, veterinary, and related sectors.
Can I target specific demographics or geographic areas?
Yes. Each supplier provides a custom mailing list with a maximum of 1000 records. However, we highly recommend that your product or service is available for nationwide sales to maximize return on investment.
I don’t have a mailing list. What are my options?
If you don’t have a mailing list, we recommend purchasing a third-party list. We do not provide mailing lists directly.
Design and Customization (5)
Do you offer design services, or do I need to provide my own artwork?
We prefer that suppliers submit their own print-ready artwork. However, if needed, we offer professional design services for an additional fee, plus a fee per revision.
What size and format will my direct mail piece be?
The design specification can be found on the order form shown on the B2B Marketing Services page.
Can I include a custom URL, QR code, or phone number for tracking?
Yes. Adding a QR code, custom URL, or unique phone number helps track responses and improve campaign effectiveness.
Can I see a proof before my mail is printed?
Yes, we provide a proof for review. You must approve it before printing begins to ensure accuracy.
Printing, Delivery and Logistics (2)
How long does it take for mail to be printed and delivered?
Once mailed, delivery typically takes seven to fourteen days, depending on USPS processing times.
Do you handle mailing logistics, or do I need a separate provider?
We manage the entire process. You only need to provide the artwork and mailing data. If you need assistance with design, we offer that service as well.
Campaign Performance and Return on Investment (3)
How do I measure the success of my direct mail campaign?
We recommend tracking responses through unique promo codes, dedicated phone numbers, and QR codes leading to landing pages.
What is the typical response rate for direct mail?
Response rates vary by industry, but direct mail campaigns often achieve higher response rates when sent to a warm prospect list rather than a purchased list.
How does direct mail compare to digital marketing?
Direct mail provides higher engagement and recall rates. While digital ads offer quick reach, direct mail creates a lasting impression and higher conversion rates when targeted correctly.
Compliance and Regulations (3)
Are there any restrictions on the types of promotions or offers I can include?
All content must comply with industry regulations and ethical advertising standards. We recommend avoiding misleading claims or unrealistic guarantees.
Do I need to include an opt-out option for recipients?
While not legally required in all cases, providing an opt-out method helps maintain a positive brand reputation and ensures compliance with privacy regulations.
Does GDPR or CAN-SPAM apply to direct mail marketing?
GDPR affects European customers and may require opt-in consent, while CAN-SPAM primarily applies to email marketing but has some implications for direct mail privacy practices.
Discounts and Long-Term Commitments (1)
Do you offer discounts for multiple campaigns or long-term commitments?
We may offer volume discounts for repeat campaigns or multi-month commitments. Contact us to discuss pricing options.
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